spotlighting music, films, games and television shows.
The US technology giant added an array of features to make it easier
for Bing users to find and play their favorite songs, movies, TV
programs or online games.
"In this release of Bing one of the biggest investments we are making
is in the area of entertainment," Bing senior vice president Yusuf
Mehdi said in a blog post.
"Bing is making a first step today to help make entertainment on the
Web easy and fun, so you spend less time searching for entertainment
and more time doing the stuff you love."
Bing software was modified to improve results to entertainment-related
searches and a page devoted to the content was launched at
www.bing.com/entertainment.
Microsoft tapped into its games divisions, which makes titles for the
company's Xbox 360 videogame consoles, to arrange for people to be
able to play scores of popular online games on Bing pages.
Bing users can search out song lyrics as well as get videos or concert
tour dates of musicians and even sample tunes.
Bing offers new tools to get information about movies along with local
restaurant, parking and other information "you need to get to the
movie stress-free and have a great night out," according to Mehdi.
Microsoft is also tailoring Bing for television lovers.
"We've brought together a very comprehensive collection of full-length
TV episodes and visually organized them so it's easy to find what you
are looking for and start watching," Mehdi said.
"And if you are one of those people who watch TV on an actual TV,
we're pulling in guide information to help you easily find what's on
in your area from your service provider."
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