Wednesday, April 14, 2010

Mahindra bets big on US


Mahindra & Mahindra believes its global vehicle volume sales could contribute to 20 per cent of total business by 2012.

This marks a near three-fold jump from current levels, said Mr Pravin Shah, Chief Executive, International Operations. Two years ago, global numbers accounted for barely 5 per cent of the overall sales while in 2008-09 they are expected to close a tad higher at around seven per cent.

Mr Shah was, however, confident that bigger numbers would be comfortably achieved in the short-term.



“We are entering the US this year which is the world's largest market for sport-utility vehicles pickups. It is going to change M&M's international business volumes and take the brand to a different level in the SUV and pickup space,” he told Business Line.

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